Our Story
At The Bird Cage Boutique, fashion isn’t just about clothes—it’s about connection.
Founded in 1998 by Gwenda, our boutique began as a cozy haven for antiques, home décor, and accessories. Over the years, and with the guidance of our customers, we’ve grown into a beloved women’s clothing boutique in Roanoke, VA—focused on helping women feel confident, comfortable, and truly seen.
Now located in The Forum Shopping Center, we’ve proudly served the Roanoke Valley for more than 25 years and have called The Forum home for the last seven. Whether you’re dressing for everyday errands, a career you love, a getaway, or a celebration—we’re here to style you for all of life’s moments.
We’re a family-run business with a small but mighty team of passionate stylists who truly care. Our customers quickly become friends, and shopping here feels more like catching up with people who just get you. We take time to understand your lifestyle, your shape, and your personal preferences so we can help you build a wardrobe that works for you—not just for the season, but for years to come.
Our curated collections include brands like Liverpool Los Angeles, Clara Sunwoo, Renuar, and APNY, plus handmade jewelry and thoughtful accessories. We believe in timeless pieces, effortless style, and choosing quality over quantity.
We’re proud to be part of Roanoke’s small business community—and even prouder to have built a space where women can feel celebrated, supported, and stylish at every age.
Stop by and experience The Bird Cage for yourself. We can’t wait to welcome you in.
Telephone: 540-685-4089
Hours: Monday - Saturday, 10:00 am - 5:00 pm
Appointments: Contact us for special private shopping or virtual appointments.